Branding for Small Biz
Focus on the branding process for your brand - creating a mood board, designing a logo, implementing branding attributes into your work and packaging, and more!
Sign up to get more details via email!
What will we cover in this course?
We'll go over Branding 101, creating a logo in both Adobe Illustration and/or Canva (all levels are welcome here!), and how to maintain that brand on a quarterly basis.
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Creating a mood or vision board
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Defining your target customer
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Visualizing the perfect logo
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Creating Brand Assets
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Implementing your branding in the right ways
Let's do this!
Don’t reserve your creativity and passions for the weekend! Invest in your future, and start building a career and a life you love today!
Instructors
Founder, Maker Masterclass // Founder, Mosaic Makers Co // Boss Lady, Fresh Out of Ink
Katy Sensenig Schilthuis
Katy has done work in the maker community, helping product-based businesses flourish, for nearly 8 years. She's the boss lady behind the quirky, fun Fresh Out of Ink brand and the founder of Mosaic Makers Collective in Bishop Arts District, where you’ll find Dallas’ best high-quality, handmade, female-designed goods under one roof. A community builder and advice giver, Katy loves to give back and teach other makers how to launch + learn from her mistakes along the way.
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Branding Pro
Kelly Blue
Kelly founded Blue May Creative Studio with the intention of working with other women eager to maximize their daily joy. She believes that we’re not born into this world for ourselves alone and is passionate about building sustainable businesses that weave social consciousness into their brand. As an extension of her creative studio, she founded As They Are to bring gender-neutral clothing to kiddos and adults.
Course curriculum
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2
Strategy
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Defining Your Brand Essence (Handouts)
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3
Listen in: A Branding Recap
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Listen In: Katy and Kelly
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4
Mood Boards
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Creating a Mood Board
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5
Visuals
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Defining Your Brand Identity (Handouts)
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Let's Design a Brand Together! (Adobe Edition)
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Let's Design a Brand Together! (Canva Edition)
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Resource: Adobe Color Wheel
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Resource: Google Fonts
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6
Brand Maintenance
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Maintaining Your Brand (Handouts)
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7
Resources
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Design Resources
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Guide: 15 Curated Font Pairings
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Guide: 25 Curated Color Palettes
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Choose the ticket that's right for you + your biz!
We have options available for everyone - from one-time purchases to monthly payment plans. Get in on our EARLY BIRD special - now through summer 2022.
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Get started now
$99.00
Regular price
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Get started now
$89.00
Early Bird Pricing
Testimonials
Here's what people have to say about Katy + her work in the maker community.
Tangible Advice + Encouragement!
Katy is super knowledgeable with lots of experience to draw from regarding customer demographics and trends. She is really easy to talk to, and provides inspiration, tangible advice and encouragement. All of which are invaluable to both new and solo business owners alike.
Talented at Fostering Community
I’ve seen Katy grow her own business and start Mosaic Makers and as a fellow business owner I have to say that she is extremely knowledgeable about how the process works. I’ve learned so much from her through the years. She is also talented at fostering community and networking with other business owners to find the best solutions.
Wealth of Knowledge!
Katy has a great wealth of knowledge in regards to starting and running a small handmade business. Not only did she start her own successful stationary company, but she also runs a really cool makers collective in Dallas, TX that hosts over 70 female makers and designers. As being a member of the collective for over 2 years, I know first hand how dedicated Katy is to empowering each maker to succeed and grow. I have greatly enjoyed working with her and I am grateful to be a part of the amazing community she has built.
Her Mentorship Cannot be Overstated
Katy is an inspiring person to be near. I began working at Mosaic Makers Collective as a way to fill some of my extra time while meeting like-minded people. What I have gained has been so much more! Hearing Katy's business story and spending time in her shop has inspired me to become a maker myself. She is incredibly knowledgeable on all things business and her mentorship cannot be overstated.
Tangible Advice + Encouragement!
Katy is super knowledgeable with lots of experience to draw from regarding customer demographics and trends. She is really easy to talk to, and provides inspiration, tangible advice and encouragement. All of which are invaluable to both new and solo business owners alike.
Talented at Fostering Community
I’ve seen Katy grow her own business and start Mosaic Makers and as a fellow business owner I have to say that she is extremely knowledgeable about how the process works. I’ve learned so much from her through the years. She is also talented at fostering community and networking with other business owners to find the best solutions.
Wealth of Knowledge!
Katy has a great wealth of knowledge in regards to starting and running a small handmade business. Not only did she start her own successful stationary company, but she also runs a really cool makers collective in Dallas, TX that hosts over 70 female makers and designers. As being a member of the collective for over 2 years, I know first hand how dedicated Katy is to empowering each maker to succeed and grow. I have greatly enjoyed working with her and I am grateful to be a part of the amazing community she has built.
Her Mentorship Cannot be Overstated
Katy is an inspiring person to be near. I began working at Mosaic Makers Collective as a way to fill some of my extra time while meeting like-minded people. What I have gained has been so much more! Hearing Katy's business story and spending time in her shop has inspired me to become a maker myself. She is incredibly knowledgeable on all things business and her mentorship cannot be overstated.
Sign up NOW!
Frequently Asked Questions
As a savvy maker, you’ve probably got a few questions before committing to the Maker Masterclass. We respect that! Here are a few of our most frequently asked questions:
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I’ve already started my business and need help taking it to the next level. Is this course suitable for me?
Yes! If you are looking to develop a clearer brand, or even re-brand your biz, this course is for you!
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Is this course applicable to makers outside the Dallas area?
Absolutely! While we have more personal connections in Dallas (and we love making introductions!), we’re teaching you the foundation of growing a successful business with strategies that work anywhere in the world!
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Will I get the entire course as soon as I purchase it?
Yes! This course is ready to rock and roll.
Move forward with more classes!
We offer our courses as individual classes - so you can choose based on need - or offer our classes as an entire bundle, for a discounted rate. Check out the other courses we offer: